Twitter is a news and social networking platform where people communicate with short messages called Tweets. Tweeting, on the other hand, is the sending of short, public notes to other users within the platform.
Some people use Twitter to discover interesting people, others use it to find threads to join. What Twitter is known for is their message-size restriction, which is intentional. It’s to keep things highly readable: every tweet has a limit of 280 characters.
This size cap inspires the clever use of language and makes tweets concise and to the point.
Sometimes, it can be hard to fit all your thoughts into the tweet limit. So if you want to fit in all the information you want to convey, you need to be smart about it. This size restriction was Twitter’s smartest move, as it has really made the platform special; different from any other social media around.
Thousands of people leverage Twitter for business purposes (marketing campaigns). The platform offers a strong revenue opportunity for just about anybody. As a result, you can use Twitter for your marketing purposes to differentiate your campaigns and see if this channel is efficient at making you money.
But first, you need to understand how to make money on Twitter.
Want to You Make Money on Twitter? Create a Profile First
To start earning money on Twitter, you need to create an account on the platform and make sure to keep it consistently active. This activity needs to be well-targeted to your potential audience and align with your goals. Once you meet these requirements, you’ll start gaining new followers.
When you work as an affiliate marketer, creating social media profiles is always a great idea, Twitter included. When creating these profiles, make sure they correspond with your website’s touch and feel. This way, Twitter will feel like an extension of your online presence. Within the platform, you’ll be aiming at expanding your social media presence.
And that’s a good thing. Since Twitter lets you spread the word about your affiliate projects and share your work with followers (either your potential customers or existent/future vendors), you can get more engagement and more revenue opportunities.
Want your Twitter to grow organically? Follow these simple rules:
- When creating your profile, make sure your nickname and handle align with your website’s name. You can do it exactly the same way LiveChat does it. ;)
- Add a link to your site to the profile. This will connect the account directly to your site. This will help you referring users to your site and boosting its discovery. And the same applies to the other end, so put some links to your Twitter profile on your site. Companies usually add social media links to the footer. After all, Including a link to your official website is a strong call to action.
Take a look at this example:
- Next, remember to include your avatar or profile photo. Without it, your profile will look too impersonal. If you want to treat your Twitter presence seriously, don’t be an egghead! Add a face and improve your online image.
Bad profile picture example:
Awesome profile picture example:
Of course, it’s all up to you in the end. If you don’t want to upload a photo with your face in it, a logo works well too :)
Then add a bio to describe your profile and the type of content your potential followers can expect from you. And it’s best to use up all 160 available characters. Twitter’s bio is indexed regularly, so make sure to emphasize the most important aspects of your brand. It’s recommended to use a 200 x 200 pixels profile picture for a quick and smooth page-load speed.
Once you have your profile well optimized for success, you can bring it to life with regular updates and a consistent strategy.
Decide which topics and industries you want to wrap your profile around and then release new, relevant, and regular content to your social media feed.
Over time, make sure to analyze and optimize your social media performance to maximize engagement and win more leads. Which will, of course, eventually lead you to make money on Twitter. For this reason, identify your strategic audiences to match your communication towards their expectations. From there, start creating content they’ll really enjoy. To make all this easier, use a smart social media analytics such as Sotrender.
What should you do next? Once you have some more experience with Twitter, it’ll be time to take your Twitter strategy to the next level.
Make Money On Twitter with… Twitter Ads
Paid campaigns on Twitter are a great idea for boosting your business results.
Twitter Ads are regular Tweets purchased by advertisers who want to reach a wider audience and spark engagement for their existing audience.
Twitter Ads look exactly like non-promoted tweets, they are just clearly labeled ‘Promoted’ when a promoter is paying for their placement on Twitter. Otherwise, they look and act exactly like regular Tweets. They can get retweeted, liked and replied to just like any other tweet.
Access Twitter ads by clicking on your profile’s avatar on the upper right side of your screen. You can then create them with the use of the ad creator. It lets you set the preferred objectives of your campaign and any other important details.
Once you’ve set the daily budget, total budget, start time, and end time, you can compose your message and pick a format.
Where can Twitter Ads be placed?
There are several places you can put your Twitter ads:
- At the top of relevant search results pages on Twitter.
- In search results for Promoted Trends. People can also see a Twitter ad in the search results when they click on a Promoted Trend.
- User’s timeline. Twitter ads can pop-up on a user’s timeline when Tweets are relevant to that user.
- User profiles. Promoted Tweets will display on select user profiles that fit the targeting credentials configured for a campaign.
Still, Twitter users can view ads that don’t show up on the advertiser’s profile page. Although promoters have the option to send highly targeted and relevant ads to special readers, promoted Tweets are still a part of Twitter, and users can find them by searching the platform.
Examples of Twitter Ads
If you’re a promoter of marketing solutions, you might be familiar with HubSpot and it’s content. In the example below, HubSpot advertises the entire certification platform, which includes a complete education for the intermediate marketer.
Here is a tweet promoting Twitter Ads. It’s creative, though basic, and delivers bright and contrasting colors with a dead-simple call-to-action. When the message is this simple and obvious, there’s no need to add anything more.
Below you’ll see Spotify’s extended free trial offer. That tiny amount per account guarantees the leads coming to sign up. And the best part is, the majority of new subscribers will stick around and won’t cancel when the free trial is up.
Discount sales like this are a great way to keep Twitter users involved and interested in your offers.
Especially when it’s a discounted item. In the Twitter ad below, Amazon promotes extras for Kindle. So this offer is basically just rewarding loyal buyers who’ve already purchased Kindle.
Back to you
That’s it for your introductory lesson on how to make money on Twitter. With the next entry in this topic, we’ll tell you more about some nice-and-easy Twitter ads strategies that’ll bring new revenue opportunities to the table.
But I’ve still got one question for you: What’s the biggest impact you’ve seen from Twitter ads? Let me know in the comments below!